Return of Diesel @ Paris

Return of Diesel @ Paris

The future holds a lot for Diesel – the strategic plans include mainly the redesign of the existing boutiques and opening of more than 120 new ones. Among the first one was the boutique at Rue de Four in Paris, France.

What is new?

The design team moved away from the traditional Diesel store concept towards a different, contemporary chique store design. As a part of it, our IRID Pyrite Gold Silver was used, offering a specific experience for a customer by changing its color depending on the angle of observation. It gives the boutique an even more luxurious image while still maintaining the rebelliousness of the fashion displayed.

For more information on the new Diesel store concept, please visit Projects section.